The first wave of young urban graduates who got into the ITES processing Industry had graduated to managerial and tutor roles. The second, third and the nth such wave getting into this Industry were not of the same capabilities. The result - loss of productivity on the DELL ITES shop floor. The DELL brief to us was simple - 'Get the seniors to come back to call taking roles'. Easier said than done!

But this was a challenge we cherished. We created an online/offline communication platform that we branded as The Platinum Club. We took The Platinum Club to every DELL Manager we had to convince. We created effective communication that had NASSCOM take notice as this was not a problem reserved for DELL alone, it was an Industry crisis. The result - The Platinum Club got scores of managers back into call taking roles. A job well done.