As one of India's leading office furnishing retail brand, Monarch provided us with the opportunity of creating strategy and content for their B2B as well as their B2C consumer base. The wide range of seating solutions from large MNC brands that Monarch represents and sells in India meant very clearly positioned communication content is required. Our strategy hinged on mapping seating options to specific TG profiles and creating advertising campaigns accordingly.

The creative speaks loud and clear. Each layout defines the TG it speaks to. We call it creative clarity!